According to a survey by Forbes Advisor, companies are currently using or planning to use AI primarily for customer service and cybersecurity. 

However, even subjective activities like content production and recruitment have found their place on the list of top AI uses. 

Would you have imagined this a decade ago? I certainly wouldn’t have.

Another thing I wouldn’t have pictured is having daily interactions with a language model like ChatGPT. 

Despite its imperfections and biases, I’m constantly amazed by its ability to organize information in a way that feels genuinely helpful and human-like.

Now, OpenAI has announced ChatGPT’s new features that allow us to interact with it using voice and images. It makes me wonder: what additional possibilities might the future bring?

ChatGPT’s Voice Feature 

Are you a bit startled by the idea of ChatGPT having voice conversations? 

Maybe you’ve already gotten used to virtual assistants like Alexa, and talking to a machine doesn’t seem all that strange anymore. That’s exactly what crossed my mind when I read about ChatGPT’s voice conversations.

However, when I listened to some samples provided on OpenAI’s website, it did give me a bit of a spooky feeling.

It’s not because I’m not accustomed to chatting with machines, but because ChatGPT can actually craft engaging stories based on what users say and even sound like Aunt Jane beside my bed.

It reminded me of the intriguing relationship between Theodore and Samantha, an operating system, in the movie ‘Her.’ Could it be that people start falling in love with ChatGPT? Just kidding. Or am I?

What about the risks?

OpenAI appears to be well aware of the potential risks associated with ChatGPT’s voice capabilities, such as impersonation, and they guarantee to have taken steps to address these concerns.

For now, they have limited the use of this technology exclusively to voice chat, and they collaborated with real voice actors for its development. Then, users can choose from five voice options.

However, it raises questions about whether these measures are sufficient to mitigate the risks, especially when considering Spotify’s pilot Voice Translation feature. 

This feature mimics the voices of podcasters to translate their content into other languages while retaining their original voices. How powerful (and dangerous) is that?

It’s worth noting that voice cloning tools, which can be used for malicious purposes, are already around, and this issue is not unique to ChatGPT.

ChatGPT’s Image Feature

You know when it’s hard to put something into words, and you have to show someone a picture or a drawing to convey what you mean? Well, ChatGPT has got you covered in those situations as well. 

Now you can upload a picture, let’s say of your IKEA furniture, then upload another picture of your toolbox and ask how to assemble it.

You can even draw on the pictures to highlight certain parts for a more specific question! Pretty cool, right?

What you’ll get back is a detailed step-by-step guide on how to use your own tools to assemble that 6-drawer cabinet you’ve always wanted. 

Or, it might just say, “It’s IKEA furniture, airhead, it can’t get easier than that!”. Just kidding, ChatGPT is patient and will help you with anything (the perks of being an emotionless machine).

You can even take a picture of your luggage and ask what else you should pack for a 10-day trip to Hawaii, and it’ll provide useful suggestions.

What about the risks?

My first concern when I read about this new ChatGPT feature was the upload of people’s pictures.

Imagine if this is allowed and criminals start using pictures to ask questions like ‘Who’s she?’ or ‘Where can I find her?’

Although nowadays there’s Google Lens for image searches, it wouldn’t enable the location of someone or the acquisition of very personal information. 

OpenAI guarantees that its image feature is also limited and doesn’t put anyone at risk. Do you believe that?

I don’t know, I’m a scaredy-cat and wouldn’t upload pictures of my street, apartment interiors, or anyone who matters to me. The outcomes of technology like this are already to be seen, and it’s better to be safe than sorry.

Business Applications of ChatGPT’s New Features

I’ve provided examples of ChatGPT’s new voice and image features for personal use, but what about some business applications? 

Let’s explore three potential ways these features can be utilized in a business context.

Enhance customer engagement

You’ve probably come across those stores where you can upload a picture of yourself and receive clothing or makeup suggestions. While not entirely new, they’ve been revolutionary for the customer experience and their perception of the brands.

ChatGPT is following a similar path, revolutionizing how businesses interact with their customers. 

Just imagine being able to send a picture of a unique broken product and receiving step-by-step instructions on how to fix it, all without waiting for a technician to come to your house. 

This not only saves time but also creates a remarkably positive customer experience.

Promote accessibility and inclusivity

OpenAI seems very proud of its collaboration with Be My Eyes and how it’s making a real difference for people with visual impairments.

Before, blind and low-vision people used the app to contact volunteers who provided visual assistance to them. Now, thanks to Be My AI (Be My Eyes’ AI assistant, powered by GPT-4), they can simply snap a picture and receive an immediate detailed description of it.

But you might be wondering, “What happened to the volunteers?” Well, they’re still around in case users need extra help with descriptions or just prefer that human touch.

This collaboration exemplifies the potential of AI to make the world more inclusive for everyone. It’s not just about technology; it’s about creating a more accessible and empathetic society.

The conversation around AI’s role in enhancing accessibility is promising, and while it’s not the main focus of this article, I encourage everyone to explore this topic further.

Create content and promote products

When it comes to storytelling and marketing, the addition of voice brings a whole new dimension to the table.

Imagine having a captivating voice narrating your brand’s story or conveying intricate product details. It has the potential to create a significantly more engaging and memorable experience for your audience.

Now, let’s talk about ChatGPT’s new image capability. It can also be a valuable asset for crafting compelling stories and generating promotional ideas.

Consider this scenario: If your business operates in the retail sector, you can take a picture of a product release and ask ChatGPT to craft a captivating social media post to promote it or even generate an engaging script for a promotional video.

In the realm of content creation, platforms like Rock Content’s WriterAccess have already begun integrating AI features into their toolkit. I’m confident that ChatGPT’s new image and voice features won’t be left behind.

It’s essential to remember that there’s no need to fear AI replacing humans, as we’ve discussed several times in our blog. Instead, the focus should be on discovering how humans and AI can work in synergy to enhance creativity and productivity.

Final Remarks

It’s pretty clear that ChatGPT’s new features have the potential to be a game-changer, whether you’re using it personally or for your business. However, responsible usage guidelines are not just a legal requirement but a moral imperative. 

This includes obtaining proper consent, securing data, and being transparent about how voice and images will be used.

Businesses that prioritize user privacy and ethics in their AI applications build trust with their customers, which is invaluable in today’s data-driven world.

As of now, ChatGPT’s latest voice and image features are exclusive to those who’ve gone premium. But guess what? Regular folks might get a sample for free soon.

Eager to take it for a spin? I am.

The post Beyond Text: Exploring ChatGPT’s New Features and Their Business Applications appeared first on Rock Content.

Not only do you have to keep up with the latest best practices, but you also have to analyze data, review potential target keywords, and otherwise ensure the websites you manage are correctly optimized.

Thankfully, there are a ton of tools out there to help you get the job done easily and efficiently.

Here are thirteen of the most essential Google Chrome extensions for SEO professionals.

1. Google Tag Assistant

Checking Google tags is important for analytics, which is why the search engine has made it super easy to see if yours are working with this free browser extension. 

Get a report of errors, troubleshoot issues, and instantly verify your tags in real-time.

In addition, it also connects with Google Analytics and Google Tag Manager for ease of functionality. 

Just navigate to a page in Chrome and you can make changes as necessary within the extension. 

Plus, it is totally free to download, which is another big plus.

2. SimilarWeb

Analyzing competitor websites and checking current rankings for your pages on the fly is simple thanks to SimilarWeb. 

This free Chrome extension allows you to check data on any site, making it easy to see the root source of traffic, geographic popularity, and other key factors.

It is a great addition to your SEO tool arsenal if you want to get tons of information quickly about both your website and others in the same niche. 

There’s no limit to the number of pages you can check, which is a definite bonus to all the robust features the extension already offers.

3. Serpstat Website SEO Checker

If you’re looking for a Google Chrome extension that compiles a ton of great search data into one dashboard, then you’ll really like Serpstat Website SEO Checker. 

This one provides information on elements like Alexa rank, total number of keywords, on-page parameters, popularity rank, and so much more.

The only downside is that free users are limited to 100 searches per day, while paid users get a thousand. 

However, those are pretty considerable numbers if you’re only using the tool to look at data for a page or two at a time.

4. Headline Studio by CoSchedule

Writing content isn’t always as easy as it seems. 

Finding the right formula to create a winning headline can sometimes be difficult, which is where Headline Studio by CoSchedule comes in. 

This free Google Chrome extension allows you to type or copy in your suggested title, then offers recommendations on how to adjust it for a better ranking.

As a browser extension, it seamlessly integrates with the platforms you’re already posting on. 

For example, those like WordPress, Shopify, Wix, and others. 

There’s also a paid version that analyzes more data points and offers a more in-depth analysis of your headlines, too.

5. SEO Toolbar by Ahrefs

When it comes to SEO tools, Ahrefs is definitely a name to know. 

Their SEO Toolbar is a free extension that offers an on-page optimization report, broken link checker, and a redirect tracer with HTTP headers. 

You can also analyze a single page for things like total word count, published and updated dates, title, meta description, and more.

As an Ahrefs paid member, there are additional features such as keyword volume directly in the SERPs and the ability to export reports. 

Both the free version and paid option are super robust, providing tons of great data to help with your competitor analysis process and keyword research.

6. MozBar

Of course, you can’t talk about SEO tools without mentioning MozBar. 

There’s a reason why over 500,000 people have downloaded this tool, with most utilizing it on a fairly regular basis. 

There are just so many features that make optimization research easier and quicker than trying to juggle the same tasks manually.

However, the coolest part about this Google Chrome extension is probably the overlay feature. 

With a quick mouse click, you can see all sorts of data like HTML markup, links, metrics, Domain Authority, and so much more. 

Plus, the Moz team is always adding new features, which is an excellent bonus.

7. SEOquake

For those who primarily care about keyword density and other content creation metrics, then SEOquake is a great option. 

This tool is a bit simpler than some of the others on this list of extensions, but it still packs a mighty punch in terms of functionality.

A real-time diagnosis feature makes it easier to identify and track issues with your own website. 

Meanwhile, the so-called SEO Showdown option allows you to quickly compare various optimization parameters on two or more websites to see which one has the better solution.

In short, this is a great plugin that gives you all the additional information needed to make quick decisions and identify appropriate change areas.

8. FindThatLead

Sometimes finding email addresses for guest posting opportunities or lead generation is important. 

As an SEO professional, you don’t want to spend hours trying to identify the best person to get in touch with at a particular company.

That’s where FindThatLead’s Google Chrome extension is so handy. 

Not only does it seamlessly help you identify the ideal address to message, it can also integrate with other tools you already use like Salesforce, Pipedrive, Zapier, and Hubspot.

9. vidIQ Vision for YouTube

Many people forget that YouTube is essentially one big search engine for video content. 

That said, you can help improve your content marketing efforts by using a tool like vidIQ Vision for YouTube.

This free Chrome extension works to give you important metrics data, both for your videos and those of your closest competitors. 

Easily spot things like engagement scores and the likelihood of being a featured video or gaining social media traction.

If content and video marketing is your speciality, you’ll definitely want this browser add-on in your tool arsenal.

10. Grammarly

Spelling and grammar matter when it comes to producing content for your website. 

The Grammarly browser extension makes it easier to catch tiny mistakes and select better word choices before you publish a blog post or article.

In addition, it works on any page you have open within the browser. 

That includes those social media posts, reply emails, eCommerce product descriptions, and so much more. 

While it might not be expressly an SEO tool, Grammarly is one that every digital marketer needs access to.

11. Whatsmyserp

Whatsmyserp is a Chrome extension designed to make it easier to do keyword research. 

This handy Chrome plugin offers details on search volume, cost-per-click, and more for every single Google search you do in the browser.

Additionally, the tool also gives you a whole list of related keywords to make your job as an SEO professional super simple. 

If you find yourself doing quite a bit of keyword research, this is one tool you won’t want to skip.

12. SEO Peek

Have you ever gone to a competitor’s website and wondered how they’re getting such a high position in the SERPs? 

SEO Peek makes it super simple to find out. 

With a click, you can instantly see ranking factors like the page’s meta description, meta keywords, robot directives, and more.

These are all key factors when you’re doing competitive research for a particular topic. 

By knowing these elements, you can size up other pages and get ideas on how to improve your own SEO.

13. Evernote Web Clipper

Sometimes you need to save information, photos, or infographics to refer back to later. 

The Evernote Web Clipper allows you to gather this information in one place, making the research phase of your search optimization process faster and more efficient.

We particularly like the ability to take screenshots and collaborate with other team members. 

It also adds these clips to your main Evernote files, meaning you can save something on your laptop and access it on your smartphone or tablet later.

14. Meta SEO Inspector

Designed with web admins in mind, Meta SEO Inspector allows web admins to view any website’s metadata and locate errors. The extension provides guidance to fix errors, especially those in Core Web Vitals.

You might want to utilize it to research your competitor’s website features.

Imagine the ease of finding all of your meta tags with a single click.

Meta SEO Inspector’s features include:

• Flags errors, including what’s wrong or missing
• JSON-LD format
• Available in 10 languages — Deutsch, English, Français, Español, Italiano, Polski, Português (Portuguese), русский, українська, 日本語
• Simple copy-and-paste to clipboard
• Reports available to print or export
• Free and updated regularly

15. SEO Minion

Simplify your daily workload with SEO Minion — accomplish six essential chores within one SEO Chrome extension. The only downside is that you must have a Keywords Everywhere Silver, Gold, or Platinum plan.

Cross these jobs off your to-do list:

• Evaluate On-Page SEO concerns on any page, including HTML. You’ll receive alerts and tips to optimize On-Page SEO results.
• Inspect hreflang tags and the linked pages to those tags.
• Review any broken links.
• Replicate Google rankings for multiple locations with no personalization requirements.
• Locate redirects that any URL has utilized.
• Enhance your CTR with SERP Preview feature.

16. Page Load Time

Don’t forget the importance of calculating rankings, including the page load time. Google ranks faster-loading sites above the slower ones. For mobile phone users, faster page loading time is essential.

Time is money for online shopping sites. Retailers are especially vulnerable to customer loss because of slow page loading times.

Page Load Time is a free SEO Chrome extension that displays the time to the right of the web address. Click on the time to receive more detailed information, even redirects.

Don’t forget to check your competitor’s times to ensure your site’s superior performance.

17. Keywords Everywhere

Are you obsessed with keywords? Are your competitors using keywords that you have considered? Keywords Everywhere offers four plans, starting at just $15/year, and it has over 1.6 million users.

It’s a powerful search tool to see keyword rankings — providing search numbers, competition, and CPC.

Ever wonder which keywords the high-traffic websites utilize?

The paid version helps users tailor keywords ideal for their particular businesses.

• Learn the keywords of 20+ websites, including Amazon, eBay, and YouTube.
• Access to the top 10,000 keywords and traffic counts for the included websites.
• Generate Instagram hashtags that work.
• Study the use of long-and-short tail keywords.

Wrap Up

As an SEO professional, there are plenty of elements that go into doing your job correctly. 

Whether you’re gathering information for a content piece, handling competitor analysis, or just researching keywords, the Google Chrome extensions we’ve included here can help you accomplish these tasks more easily.

Ready to learn more about the best SEO strategies that work? Start by reading and downloading Rock Content’s On-Page SEO Checklist. Start applying this enriching knowledge to grow your online presence!

The post 17 Best Chrome Extensions for SEO That Every Marketer Needs appeared first on Rock Content.

Our current landscape encompasses a wide range of devices, reliable internet connections, and forward-thinking brands looking to harness all these elements through their websites and digital platforms.

We’re witnessing a wave of innovations that empower businesses to enhance their results, maintain consistent sales growth, and provide more choices to consumers, all while delivering an improved customer experience.

However, even in this evolving landscape, many companies still lack a website and struggle to achieve their expected outcomes.

Perhaps the primary reason for their online struggles is the absence of technical expertise required to create and manage web pages and online content.

This is where the Content Management System (CMS) becomes a definitive solution. Don’t worry if you’re not familiar with the term.

We’ve put together this comprehensive article to educate you on everything you need to know about it. In this post, we’ll cover:

Are you ready for this gigantic dose of knowledge? Let’s go!

What Is a CMS?

CMS stands for “content management system.” In simpler terms, it’s a system that makes it easy to get a website online.

However, that alone doesn’t set a CMS apart. After all, you can accomplish the same task with minimal technical knowledge.

What makes a CMS special is its ability, as the name suggests, to effortlessly publish and manage dynamic content. This means you can maintain a blog, e-commerce site, or virtually any kind of website that requires regular updates.

Just imagine having to manually update a website every week. That wouldn’t be practical.

However, you should be aware of the fact that CMS tools are valuable for managing and optimizing content, but the creative aspect of content creation still relies heavily on human input.

A CMS is the perfect solution for anyone in need of a well-structured and continuously updated website.

How Does a Content Management System Work?

Imagine this: you’re working for a newspaper or a magazine.

Your readers eagerly anticipate staying up-to-date with the latest news, which means your team must churn out fresh content almost every day.

But here’s the challenge: for every new piece of content, you have to revamp the entire structure and overhaul your website’s infrastructure.

What’s worse, your only option is to make these updates manually.

In such a scenario, can you fathom how expensive and time-consuming your work would become? Maintaining your communication vehicle would be nearly impossible in terms of both cost and time.

And let’s say you somehow manage to work that way and keep your website running. You’d need highly skilled experts, which could limit your potential for new business opportunities.

Thankfully, our reality today is far removed from that scenario. To tackle these structural and operational challenges, the CMS came into existence.

The concept of a CMS typically involves free software created and maintained by developers worldwide. With this support, any user can effortlessly create websites, blogs, or other types of web content.

It’s worth noting that we mentioned “typically” because not all options are free. We’ll delve into those free alternatives later in this article.

One of the most significant advantages of a CMS is its user-friendly nature, allowing individuals to focus more on strategy and less on the nitty-gritty operations.

Users don’t need to fret over technical intricacies; they simply need to regularly upload new content.

This enables people to efficiently manage all their content, while the structure ensures exceptional performance, a superb user experience, and scalability for future website growth.

What Are The Main Functions of a CMS?

It may look simple, but there’s actually a lot going on in the creation and publication of new content on a website. Each of those components needs a CMS’s support to appear online.

That becomes even clearer when we look at some of the main functions of the system:

• creation and publication of pages;
• text and code editing;
• commentary moderation;
• stock control and sales system (for e-commerce);
• installation of plugins and add-ons to extend the functionalities of the website;
• library of media, to upload images and videos;
• and much more.

How To Choose a CMS?

The task of choosing a CMS can be a little challenging. After all, there are a lot of alternatives out there. Besides, those options are very much alike. 

When we look at 10 of those options, we will see that all of them have the same promises. So, how do we choose the best? The truth is you only need to understand a few aspects to make the decision.

The choice is essential. We’re not saying otherwise. But, instead of spending too much time questioning yourself, follow these practical tips:

• what’s the system’s history? Find out if the user community is big enough and active if the system has a good reputation, and if the support team is well-praised;
• what’s the system’s purpose? If the central focus of the CMS is very different from what you’re looking for, try something else. For example: you want to create a blog, but the CMS seems to concentrate on e-commerce;
• how’s the user experience? It doesn’t matter if it’s the best CMS on the market if it doesn’t have a good experience. Try to understand which option fits your company’s needs.

We, at Rock Content, have a favorite CMS: WordPress. It’s the most commonly used in the world, and it has solutions for pretty much any kind of project.

But that shouldn’t stop you from searching for more options and choosing what’s best for you.

How To Migrate Your CMS?

What should you do when you realize that your CMS doesn’t make sense for your business anymore? The answer is: to migrate to a new CMS.

If you’re wondering how to do that, we’re not going to provide you a step-by-step solution, because even we can’t do it here.

The number of options for a CMS is large, which makes it impossible to know which one you should use today, and to which you should possibly migrate.

But there are two golden rules for CMS migration:

1. Do a backup of your information and database: in case everything goes wrong, you will still be able to restore your site on your old CMS with the database 100% safe;
2. Contact the new CMS support team: in general, every quality CMS has great documentation and user communities. This can lead you to migrate without trouble. 

What Are The Benefits of a CMS? Check 7 of Them!

The CMS presents several benefits for business people who wish to create pages on the internet. Here are 7 of them!

1. It’s easy to create and maintain pages

The most significant benefit of using a CMS may be the fact that it makes it easier to create and maintain pages daily. 

You can access the system directly through the browser, and that means you don’t need to download any specific software. So, there’s nothing to take up more space in your computer or smartphone.

That allows you to create your page quickly, so you can leverage the business opportunities by delivering excellent content for your users.

2. It’s easy to use

Everyone who has a website knows that you need to pay attention to the news and trends in the market.

So, your pages have to be flexible enough to ensure the use of those new possibilities and innovative features to the fullest.

With a great content management system, any member of your team can help manage and maintain your digital strategy.

That includes creating pages on your site, adding images, adding videos, adding testimonials from your customers, and much more.

All that can be done quickly and easily, without the need for technical expertise in programming, design, or diagramming. 

And there’s more: one essential aspect of the CMS is, as the name implies, the capacity to manage the content instead of only creating it.

In other words, it doesn’t matter if it’s possible to use the system, without monitoring the progress of results.

Once more, a good-quality CMS makes that part easy. After all, everything can be tested and optimized to provide the best and fastest results. 

3. It offers a large number of additional features

The leading CMS on the market presents an extensive range of additional features. Those can be included on the website with only a few clicks in order to foster the best experience for clients and make the management even more efficient. 

However, this is something you should take into consideration: it’s necessary to analyze the characteristics of the chosen software, so you can be sure that they match your needs.

If you notice that something is missing, look for plugins and additional tools. In case you still haven’t found what you need, maybe it’s time to search for another CMS.

4. It offers support for organic search optimization

Every business manager who seeks to establish a website as a reference in the market knows that: it’s crucial to understand and apply the techniques and strategies for organic search optimization, the so-called SEO (Search Engine Optimization).

SEO’s role is to increase the chances of your page being found online via search engines, such as Google. 

And the more that people find your site organically (without ads), the better your process of customer acquisition is. At least as long as you have a solid content strategy and a well-structured marketing plan. 

You can use different techniques, such as:

• link building to improve domain authority and the positioning on rankings;
• image optimization to make your content visible in visual search;
• strategic use of keywords, especially the long-tail ones;
• redefinition of the layout to make it more pleasant for readers and therefore increase the retention time.

It’s necessary to take care of every page on your site if you want to optimize SEO properly.

If the website is complex, and built with specific software, it can be hard to keep optimizing it correctly — and that’s even more challenging when the site grows. 

With a CMS, though, users can do it without further problems. A few minutes per day is enough to make your pages visible in the first positions of SERPs. And there’s no need to invest 1 cent on paid advertising.

5. It offers versatility for projects

It doesn’t matter what you want your site to be: you can achieve it with a good CMS. 

Do you want to create a blog to publish relevant content every week? Ok. Do you need to create pages for your e-commerce with a lot of features? No problems.

Those are only some of the possibilities. You can develop an area for members, a landing page, and even create your own social media. 

That is another good point about the CMS: it can help you with different projects, of various sizes, by providing the same functions and structure.

All you need is: to mold the features according to the demands of your specific project.

6. It offers a good loading speed

Another incredible benefit is that the CMS contributes to improving your pages’ loading speed rates.

That is crucial to offer an extraordinary experience for your user. Not to mention that it’s also relevant for SEO. 

The slower your pages are — and we’re talking about seconds here —, the greater the odds of your potential client closing the tab and going for another option on the internet.

That’s why it’s necessary to monitor your pages’ loading times in order to optimize them.

That becomes even clearer on mobile devices — and they are getting more attention from Google in the new ranking strategy. 

The algorithm, known as the mobile-first index, prioritizes pages that load faster on mobile devices. Fortunately, every high-end CMS out there offers support for mobile-first websites.

7. It offers low cost

Last but not least, we can’t forget to mention the maintenance costs.

Imagine that you built your website with a specific developer, in a complicated language that only a few professionals know. 

Can you realize how keeping the structure functioning and updated in this case can be way more expensive? After all, the lack of expertise will raise the prices for the service.

However, if you use a CMS, everything is cheaper: from the setup to the update and maintenance. 

Most CMS are free because they were created by developers scattered around the world.

Of course, you can still hire a developer or designer to adapt the site to your interest and needs. But that’s different than creating a completely personalized website.

Even the changes for a CMS usually tend to be cheaper than creating something from scratch.

So, what makes a difference in the cost is the update and maintenance. That makes the CMS a more cost-effective option.

How To Choose the Best Hosting Service for a CMS?

The CMS is not the only critical component for site maintenance. 

The hosting service has a special role in this too, even because if the host doesn’t offer support for the CMS you use, nothing will work.

Once more, we’re getting into the matter of the number of available options. We can’t analyze them all one by one in this article, but we can give you a step-by-step on what to take into account while choosing:

• decide first which hosting service you want. There are 4: shared hosting, cloud, VPS, and dedicated server;
• narrow the list down to the well-known options that also offer support for the CMS you’re looking for; 
• compare features, client support, and prices of those alternatives left on your list.

What Are the Best CMSs in The Market?

Now that you know what a content management system is, we’re going to show you the best options on the market. Let’s kick off with our recommendation, WordPress:

WordPress

WordPress (WP) is the most used CMS platform in the world. But that’s not why we like it so much. First of all, it’s a free alternative, used by blogs, e-commerce, and a variety of other projects.

There are various additional features, such as plugins and templates already built so users can customize their solutions according to their needs and business strategies.

One of the most significant advantages is its active community. There are thousands of developers with the necessary expertise to keep the system up to date, providing changes and improvements.

In addition to that, security is also a key factor. Since WP is an open-source alternative, crackers can seek security holes in the system to attack private information. So, we recommend using extra resources to ensure the CMS reliability. 

Joomla

Another outstanding CMS is Joomla. It’s been used by many prominent companies around the world. One of them is the renowned Harvard University in the United States.

Like WordPress, it’s a free system, based on PHP, with a lot of additional functions.

Even though the community and the support are not as good as those of the most famous options, Joomla is a robust and reliable CMS.

Drupal

What can we say about the CMS that’s used by the government of the United States? That’s right! The North-American government chose Drupal as its content platform. 

The software encompasses modules that interact with one another, which allows personalization. 

When talking about Drupal, it’s essential to mention the large community of experts on the system — also one of the principal WordPress advantages.

TextPattern

Those who aim at creating simple pages and seek high-speed page loading must consider TextPattern as an option.

It’s a little behind the first alternatives we’ve mentioned because it doesn’t offer a massive variety of pre-configured templates. But there’s still a lot of extra features. 

Radiant

Finally, we can’t finish the list without mentioning Radiant. It’s a content and permission management system based on Ruby, recommended for smaller-size projects. 

It has its own language, very similar to HTML, and it offers excellent plugin options.

What Are The Differences Between CMS, WCM, ECM, DAM and DXP?

CMS is a system that encompasses several kinds of software. Each one of them exists to match different needs. 

That’s why we will show you some of the categories and their differences.

WCM – Web Content Management

WCM is an ideal tool to create, manage, store, and display content on web pages. 

It provides the capacity to plot and organize sites, so the content is always up-to-date and easy to access at any given moment.

Besides, it allows control and content preparation for publication, with review and approval before putting anything online.

WCM also permits automation for content publication, which generates better performance.

ECM — Enterprise Content Management

ECM is the technology behind the capture, management, preservation, and distribution of the content and documents related to business processes. 

The ECM tools and strategies allow users to organize information throughout the life of the company. 

Amid those tools, there are the WCM, which we’ve just seen, and the DAM, our next topic. 

DAM — Digital Asset Management

Digital Asset Management is a similar concept to ECM. 

The main difference, though, is that the DAM has a specialized focus on rich media management, such as videos, audio, images, and others.

However, the ECM works on file management, in general. So, if you need a solution to store multimedia files efficiently, the DAM is relevant.

DXP — Digital Experience Platform

With the growing number of access channels for customers, integrated strategies to improve the purchase experience are not an option anymore.

The DXP (Digital Experience Platform) turns it into reality and unifies the experiences and sensations at every point of interaction, which strengthens the brand identity.

We’re talking about a platform that was made to create and offer integrated and optimized experiences for users.

Those optimized experiences must happen in several channels and always have to consider not only the customer’s preferences but also his lifecycle. 

Why Should Companies Adopt a Content Management System?

In the virtual realm, brands face fierce competition.

Business managers continually seek novel ways to enhance user experiences on their websites while introducing innovations, all while maintaining a firm grip on their strategies.

To achieve these objectives, a content management system (CMS) can be your ally. However, as we’ve discovered, the market offers numerous options.

So, don’t rush into thinking that choosing a system is something you can do haphazardly.

The primary challenge for companies lies in aligning their needs with the available resources. There isn’t a one-size-fits-all platform that can solve every problem. It’s crucial to discern what the company requires in terms of supporting its clients and providing tailored solutions.

Thus, it’s imperative to analyze which CMS possesses these characteristics and which one comes closest to meeting your criteria.

But remember, not even the finest CMS can perform miracles if you’re not producing high-quality content. That’s where WriterAccess comes in.

Our content creation marketplace can assist you in finding top-notch professionals to craft content for your brand. I invite you to try it out for free for 14 days and witness the transformative power of exceptional content for your business.

The post Why Do You Need a Content Management System (CMS) For Your Company? appeared first on Rock Content.

In this blog, you’ll learn:

What Is the Difference Between 410 and 404 Errors?

HTTP error 410 is a precise code that indicates to both users and search engine bots that a particular resource is no longer available on the server and doesn’t have any forwarding or alternate location. In essence, it communicates the clear and permanent unavailability of the requested content.

On the other hand, error 404, commonly known as “page not found,” signals that the requested page is currently missing from the server. This error can either be temporary or permanent. Unlike the definitive nature of a 410 error, search engines might handle 404 errors with more flexibility, possibly retaining such URLs in their search results for a certain duration.

How to Fix Error 410 Using Plugins

Review your HTTP status codes regularly. Ensure that the URL address or associated hyperlinks are correct.

Create a backup before starting.

1. Disable redirect and security plugins first. They are a common source of Error 410.
2. A recent WordPress upgrade might be the culprit. Consider using WP Downgrade or WP Rollback if you use WordPress Core. If the 410 disappears, it means you’ve resolved your problem.
3. Consider repairing your WordPress .htaccess file or reinstalling your WordPress core files. Learn how here.

Error 410 Messages

Error 410 errors will appear differently across web browsers and servers. Examples your customers might see include:

• 410 Gone        
• ERROR 410
• HTTP STATUS 410
• This page can’t be found.
• Left completely blank
• This localhost page can’t be found. It may have been moved or deleted.

Customizing an error 410 code isn’t complicated and assures users that your website works correctly.

The Impact of Error 410 on User Experience

Regularly updated websites can face an increased likelihood of encountering error messages, such as persistent 410 errors. These recurring occurrences not only reflect negatively on your website but also cast a shadow on your overall business image.

The reputation of your company is intricately tied to your ability to effectively address and rectify these messages, particularly in the aftermath of updates, website migrations, or structural changes.

Such errors disrupt the seamless browsing experience your users expect, potentially driving them away and undermining their trust in your brand.

The Relationship between Error 410 and Website Hosting Platforms

Website hosting platforms handle the “nitty-gritty” details to safeguard users’ experiences.

Corrupt databases, missing permissions, or flawed links increase the risk of errors like 410. The result is fewer visitors, decreased SEO rankings, and lost sales opportunities.

Consider Stage — Rock Content’s website hosting platform. We offer a WordPress staging site containing a proxy of your existing website where your team makes changes and previews them without changing the live pages.

What are some important features of a good website hosting platform that help prevent error 410?

1. Server Stability: Reliable, stable servers not prone to unexpected downtime
2. Backup and Restore: Offers scheduled backup services to restore accidentally deleted or removed content
3. Monitoring and Alerts: Alerts website owners to potential situations leading to errors
4. Redirect Management: Easy-to-use tools allow website owners to establish redirects for removed or relocated content

The Bottom Line

Mitigating errors such as the disruptive 410 error demands a collaborative effort from multiple stakeholders. While a robust hosting platform lays the foundation for stability, the responsibility doesn’t rest solely on it.

Website proprietors and administrators play a pivotal role by engaging in vigilant performance monitoring. This involves regular assessments, comprehensive data analysis, and proactive measures to identify potential pitfalls and rectify them promptly.

By nurturing a culture of ongoing improvement, closely overseeing websites, and promptly addressing issues, the combined actions of all stakeholders come together.

This synergy establishes a smooth online environment. It not only prevents errors like the 410 but also guarantees an outstanding user experience and maintains ongoing digital success.

Learn more here — “Stage: Your WordPress Site Hosting Solution.”

The post What Is Error 410 And How To Fix It appeared first on Rock Content.

When it comes to SEO, there’s no such thing as too thorough. The more you can do to help Google’s crawl bots understand, classify, and rank your website, the easier it will be to reach your target audience.

Schema markup is one underutilized factor that can really help move the needle in your site’s favor through solid search engine optimization. We’ll go over everything you should know to apply it correctly and get the desired results.

What Is Schema Markup?

Schema markup is a specialized language or code that is added to the content of a webpage to provide explicit information to search engines like Google.

This structured data helps search engines understand the context, meaning, and relationships within the content, making it easier for them to display relevant and rich results to users.

In essence, schema markup acts as a translator between human-readable content and machine-readable data, enabling search engines to better comprehend and present the information in search results.

What Is Schema Markup Used For?

Using schema markup on a page gives you a powerful SEO boost on several levels. For example, this makes it possible for Google to serve up eye-catching rich snippets as part of a SERP result. Rich snippets yield incredible click-through rates in comparison to standard listings, which naturally leads to more traffic.

However, schema markup also powers Google’s Knowledge Graph—the information base that helps Google connect the dots between related subjects in the first place. Inclusion in the Knowledge Graph can lead to lots of valuable SEO opportunities—like the chance to appear in a knowledge panel when a user searches for your brand.

In other words, Google understands schema markup on a deeper level than it understands the standard text. And the better it understands your page, the more accurately it can serve your content to the right users.

Understanding the Key Components of Schema Markup

Before you can implement effective schema markup on your site, it’s important to fully understand it first. Let’s go over some of the key components to know before diving in.

Schema.org and its schema types

The first order of business is to familiarize yourself with Schema.org, the home base for schema and its dual-level hierarchy system. The top level consists of schema types, while the bottom level is all about defined properties.

Popular schema types include (but are not limited to):

• Article
• How-to
• Breadcrumb
• FAQ
• Carousel
• Job posting
• Event
• Recipe
• Local business
• Video
• Book

Google currently recognizes many different schema types, each with its own ability to showcase that content type in unique, attractive ways on SERPs.

For example, a review markup can generate a search result that features a star rating. Meanwhile, a recipe markup can help a cake or pulled pork recipe shine on result pages using photos and ingredient lists.

Schema markup vocabulary

As you explore schema markup further, you’ll need a working understanding of some key vocabulary terms that you’ll run into along the way. A few to know right off the bat include:

• Types: Each schema type, like the examples listed above, correlates to a different set of properties. Collectively, these types occupy a larger hierarchy.
• Properties: Within each schema type, you’ll find additional data describing the attributes of a specific subject and its relationships to other subjects. These are called properties.
• Items: Items are individual objects within a list or feed—for example, a particular musician in a running list of musicians.

Together, these components work to organize, define, and present datasets and information in a way that’s easy for Google to understand.

Microdata, RDFa, and JSON-LD

When it comes to implementing schema markup, there are three specific formats to know. Here’s a closer look at them.

• Microdata: This format consists of HTML5 tags designed to make various HTML elements more readable by crawl bots and machines. It accomplishes this through annotation.
• RDFa: Short for “Resource Description Framework in Attributes,” RDFa represents an extension to HTML5.
• JSON-LD: Short for “JavaScript Object Notation for Linked Data”, JSON-LD leverages JSON to encode linked data.

The best format for you largely depends on your experience level and what you’re looking to accomplish with schema markup. For example, microdata is prized for its ease of use and is a great choice for beginners.

Meanwhile, RDFa is a web standard that’s great for implementing structured data beyond what you’d be able to accomplish with schema.org alone. For example, it’s a good choice when you want to combine multiple vocabularies.

JSON-LD is another web standard first added as a recommended format in 2013. Some schema users prefer this format because it keeps your code clean, easy to read, and free of extra tags. It’s also worth noting that Google strongly prefers this type.

Implementing Schema Markup on Your Website

If you find the idea of schema markup to be a bit overwhelming, you’re not alone. Many marketers and SEO pros feel intimidated at first, but don’t worry. It’s easier to begin using schema markup than you think. Here’s a look at a few options for getting started.

Manual implementation

Although there are tools out there to help streamline the process of adding schema markup to your site’s HTML code, it’s definitely possible to do it manually. And since Google prefers the JSON-LD format, that’s what we’ll use for the purpose of the following steps.

Choose the right schema type

Naturally, your content marketing strategy likely includes multiple asset types (e.g., videos or articles). Start by selecting the schema type that works best for your content item.

Set the structure for your markup and add your data

A standard JSON-LD markup basically consists of a script tag like the below. As you can see, there’s an object included that will eventually contain your individualized data.

In this shorter JSON-LD markup, we’re describing a movie using Schema.org. The @context and @type indicate the context and type of content (Movie).

The example includes properties such as name, director, datePublished, description, genre, duration, and an image URL.

This structured data helps search engines provide more relevant and detailed information about the movie in search results.

Add the script to your HTML

Once your markup is complete, it’s time to add it to your page’s HTML code. Schema markup will actually do its job regardless of where you paste it. However, most web admins prefer to put theirs in the <head> portion of the document.

Utilizing schema markup generators

If you’re not a technical type who is comfortable implementing your code manually, that’s OK. Many web admins and SEO professionals prefer to simplify the process with a schema markup generator.

If you’re running WordPress, there are many different schema generator extensions available, including Merkle and Schema Builder. You can also do what many site owners do and go straight to Google’s Structured Data Markup Helper.

The schema implementation process is very similar to the manual process listed above. The generator simply walks you through the different steps. Here’s what that would look like with Google’s Structured Data Helper.

Pick a data type

When you start, you’ll see a list of the most common data types, including articles, products, and local businesses. Simply select the one that you want to work with.

Supply your URL

Next, paste the URL of your webpage into the field provided. The tool will auto-load it into a split-screen that displays your page on one side and your data items on the other.

Mark your page

To proceed, simply highlight the sections that you want to mark up and select the correlating data item. You’ll also see an option to manually add any items that don’t naturally appear on your page.

Generate and add your HTML

When all of your items are present and accounted for, simply generate your code via the one-click button provided. You’ll be able to choose between JSON-LD and microdata for the format.

You’ll also have the option to either copy and paste the finished code into your page HTML or download a new HTML file to upload in its entirety.

Testing and validating schema markup

As with any other item on your running SEO checklist, testing is a crucial part of the process when it comes to schema markup. In fact, you should never put a new schema markup into play without thoroughly testing it first.

Naturally, Google offers some very user-friendly tools that simplify this process. You could use Google’s general Structured Data Testing Tool. There’s also a Rich Results Test tool you can use to determine if your page is rich results-ready.  

Final Considerations: The Importance of Schema Markup in Modern SEO

Schema markup is something that many marketers skip because they’re intimidated by it. But they’re also throwing away a valuable opportunity to gain better search visibility, more appealing SERP listings, and significantly higher click-through rates.

Implementing schema markup also helps keep your site compatible with up-and-coming search trends like voice search, changing search algorithms, and more. So, don’t sleep on schema!

And be sure to check out our comprehensive on-page SEO guide for even more great optimization tips. You can download our on-page SEO checklist to ensure that you don’t miss a beat when it comes to developing your own strategy.

The post Unraveling Schema Markup: A Comprehensive Guide for Improved SEO appeared first on Rock Content.

If you’ve ever encountered an error message like error 503, then you’re also no doubt familiar with the unique brand of frustration they bring to the table.

You’re confused and frustrated, as you don’t know what’s happening. But you’re probably a little anxious as well. You’re worried that you did something to cause this, as well as concerned that it’s hurting your readership and tanking your digital marketing campaign.

Here’s what you need to know about error 503, including how to fix HTTP 503 error messages you stumble across in the future.

What Is Error 503?

Not to be confused with similar errors (like error 502):

Since the message itself doesn’t contain much actual information, it’s not always obvious why the error appeared. However, since it is a server-related issue, you can usually take it for granted that your web visitors are getting the same error – exactly why it’s important to address the matter promptly.

Understanding the Causes of Error 503

The first order of business when you encounter HTTP error 503 is to figure out why it’s there in the first place. Possible causes include:

• Maintenance issues that prevent a site from connecting with its own server
• A malicious and deliberate DDoS attack
• A server that’s overloaded to the point where it can’t complete requests

In many cases, a 503 server error is temporary – something that will take care of itself once the server becomes capable of completing requests again. But frequent 503 errors can be problematic and hurt your user experience quotient, so it’s important that digital marketers and website owners know how to address them.

How to Fix Error 503

Ready to get to the root of a persistent 503 service error issue with your website? Here’s how to fix recurring HTTP 503 error issues.

Troubleshooting steps

The good news is that as the owner of the website returning error 503 messages, there are actually actionable things you can do to pinpoint the cause of the issue and resolve it. Start with these:

1. Just as rebooting your router can resolve a wide variety of home Wi-Fi issues, rebooting your server can do the same thing. So, if this is a new issue, start there and see if the problem persists.
2. Check your server status to see if it’s undergoing routine maintenance.
3. Take a look at your firewall settings to check for potential issues. Occasionally, settings that are faulty or off can misidentify legitimate access requests as DDoS attacks.
4. Go over your server-side error logs and look for any alerts or other informational tidbits that could identify the issue.
5. If all else fails, go over your code to see if there are any bugs, as those can easily cause an error 503 message.

Resolving common error 503 scenarios

In addition to the above suggestions, you can try the following resolutions to commonly experienced HTTP error 503 issues.

• If the error is due to overload problems, look into increasing available resources as a way to handle the overage. Load balancing incoming traffic across multiple servers is one way to do this.
• If it’s a maintenance issue, wait it out. Then check your server’s configuration options, and see whether you can manually control the timing of future updates yourself.
• Go over your settings regarding not only your firewall, but any other software applications that could be interfering with requests to or from the server. Adjust as needed.

Error 503 on iPhone: Causes and Solutions

HTTP error 503 can manifest in unique ways via iPhones and other mobile devices. Here’s a closer look at how to fix a service unavailable error under those circumstances.

Check your software

An error 503 issue could present itself via an iPhone or other mobile device if there are software conflicts to consider. So, definitely check to ensure you’re running the latest editions of your device’s operating system and apps.

Clear your cache

Cache conflict is another common reason for error 503 messages on mobile devices. If it’s been a while since you last cleared the cache on your device, perform a quick clean-up, and then try again.

Check your connectivity

Patchy Wi-Fi or inconsistent mobile data coverage can lead to error codes, as well, so double-check your connection. If you’re connected to Wi-Fi, try switching to mobile connectivity (or vice versa) to see if it resolves the issue.

Check your app settings

As with website-based server issues, it’s essential to make sure there are no app conflicts or settings issues to consider. Ensure that security apps, browsers, and so forth have the permissions they need to send and receive the necessary signals.

How to Prevent Error 503

Although there will always be cases where you experience server errors like a 503 because of circumstances beyond your control, you can reduce their likelihood by being proactive. Frequent errors can affect user experience, which can, in turn, hurt your rankings.

Here are some suggestions to keep in mind and explore:

• Make sure your existing server access is robust enough to handle your current traffic levels. It’s not uncommon for web admins and site owners to need to scale things up as their sites become busier and more popular.
• Ensure your current content delivery networks (CDNs) are up-to-date and also capable of handling demand. The same goes for your caching mechanisms.
• Keep a close eye on your server’s infrastructure. Set a maintenance routine, and stick to it to keep potential issues to a bare minimum.
• Know the ins and outs of the best technical SEO practices to reduce the likelihood of coding errors and similar problems.

Conclusion

Ultimately, while error 503 messages and similar issues can be frustrating, they’re not the end of the world. Getting through them quickly and with your sanity intact is all about having a go-to troubleshooting routine, taking the right preventative measures, and streamlining your website function to the greatest extent possible.

A reliable website hosting platform plays a crucial role in preventing the occurrence of an error 503. By offering robust server infrastructure, ample resources, and efficient load balancing, a solid hosting platform ensures that your website can handle high traffic and resource demands without causing service interruptions.

Here’s my tip for you: take the guesswork out of solid website hosting and maintenance with a top-tier solution like Stage from Rock Content. With Stage in your corner, all the tech is handled for you so you can focus on other concerns. Get to know Stage today, and experience the difference!

The post Demystifying Error 503: Understanding and Resolving the HTTP Service Unavailable Error appeared first on Rock Content.

Think about it for a moment. Almost every new piece of technology you add to your home or office incorporates some form of an AI algorithm.

And it doesn’t stop there. The same concept applies to software applications, media devices, and many other things we encounter daily. Even the traffic light you stop at on your way to work probably uses some form of artificial intelligence.

Yet, despite all the hard work these unsung computer applications do, most people don’t fully grasp their importance. In fact, the vast majority of the population doesn’t pay much attention to their existence.

To help you dive deeper into this topic, our team has put together a comprehensive guide with loads of background information and detailed examples of artificial intelligence in both marketing and everyday life.

So, here’s what you need to know about artificial intelligence algorithms, including what they are and how they work:

What Is Artificial Intelligence?

Alright, let’s get started from the beginning, okay?

Artificial intelligence is a segment of computer science that’s all about developing advanced computers and applications to mimic human intelligence.

While AI was first developed in the 1950s, its application and capabilities have grown immensely in the decades that followed.

Now, what types of artificial intelligence have led to big breakthroughs in our tech sector? Well, pretty much everything you use in your daily routine!

From the device you’re reading this on to the technology in your coffee maker, the integration of artificial intelligence into our everyday lives is abundantly clear.

However, it’s important to note that there are varying levels of artificial intelligence.

For example, machine learning enables computers to make decisions without any additional programming.

Taking it a step further, neural networks use artificial neural networks to solve complex problems.

But perhaps the coolest part about artificial intelligence is that it’s constantly changing and evolving.

As developers, engineers, and scientists continue to make strides in this crucial field, the way we integrate AI into our daily existence is bound to keep growing.

What Is an Algorithm?

Even the smallest of artificial intelligence designs need basic instructions in order to function. And that’s where algorithms come into the overall process.

Although you’ve probably heard the word in the past, you might not know what it entails.

In the simplest of terms, algorithms are step-by-step instructions that help a computer complete a calculation. 

Think of it as an instruction manual that lets the machine know exactly what to do and when to do it. 

Without this type of information, the computer would likely be lost on where to start or how to proceed.

Even systems with the mechanics necessary for machine learning need to have a starting place, and that’s the role an algorithm plays.

Without them, there would be no place to start the programming process.

Why do we use algorithms?

Algorithms are a huge part of today’s world.

By giving our daily tech tools the descriptive instructions they need to carry out specific tasks, we’re able to automate many of the processes human beings had to do by hand for thousands of years.

In addition, algorithms help form the intense calculation that has led to some of the greatest discoveries in medicine, science, engineering, and other areas. 

Without specific formulas that offer answers to the most complicated equations known to our species, we would have never been able to improve life as we know it.

Where are algorithms used?

Did you drive a car today? Did you use a smartphone or even make a cup of coffee on a coffee maker with a digital timer? Did you check the status of your bank account or utilize a calculator?

Then you’ve encountered an algorithm at least once and most likely more.

Even access to the internet is ruled by millions of different algorithms. These special instructions used by software platforms tell your computer:

• What to show up on the screen.
• The different parts of a website to display.
• Which pages rank first on Google.

To take this idea a step further, you could technically say every bit of website coding is a form of an algorithm, as it gives computer instructions for conveying information to the masses.

How does an AI algorithm work?

Of course, as time goes on, these types of coding instructions have become even more detailed and intricate than anyone could have ever possibly imagined.

And that’s where artificial intelligence algorithms come into the picture.

Essentially, an AI algorithm is an extended subset of machine learning that tells the computer how to learn to operate on its own.

In turn, the device continues to gain knowledge to improve processes and run tasks more efficiently.

Need an example of where this is incredibly common? Think about the Alexa, Google Home, or Apple Home device you already own.

The more you interact with it, the greater it gets at being able to notice your individual preferences.

For instance, when you tell it to play your favorite song and when your spouse gives it the same command. 

Artificial intelligence algorithms make it possible to tell the difference between individual voices, remember the name of a specific tune, and then play the track accordingly on your individual streaming music account.

Can I create my own AI?

Short answer? Yes.

While it was once incredibly difficult to create your own artificial intelligence algorithm, advances in technology and a high level of access to the internet are making it more simple than ever to build this type of program.

Before creating your own AI, it is important to determine your goals.

➜ If you just want a system that removes junk email and places it in your spam folder, then you’re likely just going to need a bit of computer coding to make it happen.

➜ But if you want to invent a new system of mechanics for creating a jetpack suit that you wear on your back to fight crime, then that might take more effort and a degree in mechanical engineering to achieve.

By the way, this was an Iron Man reference, and it is important to note that JARVIS is a Hollywood example of how a true AI would work.

The Role Of Artificial Intelligence Algorithms In Marketing

What if you wanted to create your own AI, but not to do your bidding or achieve world domination?

What if you just sought to make more sales, connect with your customers, and grow your business?

Now that is something that’s getting easier to do all the time! 

In fact, consumers are becoming more and more focused on website experiences that adjust to their unique needs. 

Whether it is a national brand that auto-adjusts its page to notice when you’re standing in one of its stores or an eCommerce brand that uses automated messaging to remind a shopper when they’ve left something behind in their cart, there are numerous ways companies are integrating this type of technology for a better overall customer experience.

And what’s really cool is that it isn’t just a factor left to mega conglomerates, either.

Even small enterprises (“mom-and-pop” businesses) are able to integrate algorithms and AI into their digital marketing strategies.

Types Of Problems Solved Using Artificial Intelligence Algorithms

There are millions of problems that have been solved using artificial intelligence algorithms, so it would be impossible to list each and every single one of them.

But it is possible to look at broader categories to see where the benefit might unfold.

A few important areas to consider are: 

Healthcare

One distinct advantage of using an artificial intelligence algorithm is that it makes it easier to comb through massive amounts of data in a very short period of time. Using specialized software, medical researchers are able to get through large amounts of information to find correlations that often lead to cures, the development of lifesaving technologies, vaccine integration, and more.

Energy

The energy sector also heavily relies on artificial intelligence algorithm use. Through the increased use of computers as part of a national grid, local providers can reroute power from neighboring cities and regions to ensure that those who need it most will have electricity.

Public Safety

Another interesting use for AI algorithms is within our traffic grid. If you’ve ever wondered how a red light knows to adjust based on the flow of traffic or how some major cities can automatically change traffic based on emergency circumstances, then you’ll understand how this type of programming is utilized.

Global Warming

Those concerned about the state of our planet and global warming will be happy to know that AI is a major factor in predicting the future. Using specialized instruments and data collection tools, scientists can determine what is leading to the change in our climate and what we can do to fix it.

Communications

This is a major arena in which the use of artificial intelligence algorithms is increasingly common. From the way we access the internet to how we’re able to make a call using a smartphone, there are several problems that this level of technology has solved, making this the easiest time in history to connect to one another.

Government

Governments also use artificial intelligence algorithms on a regular basis (much to the chagrin of some people). A huge part of how the United States federal government deals with personal data is completely unknown, but monitoring certain elements and communications through computer software has led to preventing major terrorist attacks, both domestically and abroad.

And that’s just a small sampling of the ever-changing and always-expanding ways humans are using AI to broaden our horizons and make life easier, safer, and more enjoyable for future generations.

What Are The Most Known Algorithms Used In Artificial Intelligence?

Do you remember learning basic multiplication in elementary school?

It was a pretty crucial foundation of what you would end up learning in the future, which is why your teacher likely made such a big deal out of it at the time.

Artificial intelligence algorithms are a lot like this.

While there are infinite options on how to program a machine, all methods start off with a few different formulas.

In fact, there are three main category umbrellas they fall under:

Classification Algorithms

This is the type of algorithm used when you want to classify a set of data in a specific way. For example, when you mark your boss as a VIP on your email list and get a special pop-up when a fellow worker sends you a message.

Regression Algorithms

These types of algorithms are used to predict future outcomes based on a set of input data. To help you get the picture, imagine the computer programs modern meteorologists use to forecast the weather.

Clustering Algorithms

These algorithms take an entire data set and find similarities or differences between specific points. An example would be finding potentially fraudulent transactions within an accounting document or indicating who in a group of people is the same age.

➜ Question time: can you use multiple algorithms in sync to complete greater sets of calculations?

The answer is yes.

In fact, the very computer or smartphone you’re using right now can be operating with thousands of different artificial intelligence algorithms, all at once.

What has really skyrocketed in the machine learning industry is the ability to complete many different sets of instructions simultaneously.

By being able to complete multiple actions in sync, everyday devices are becoming more and more intuitive to our needs, wants, and desires.

Why Are Artificial Intelligence Algorithms So Controversial?

What would you think if we told you that there are people out there who are fully against the use of artificial intelligence algorithms?

You might not think lines of code would cause such an uproar, but it is certainly something our society faces the more we become dependent on high levels of technology. 

Call it a normal level of human fear when it comes to the unknown or remnants from good (and bad) sci-fi movies, but there are quite a few who would tell you that they distrust the whole process of using artificial intelligence.

Of course, these are many of the same individuals using online banking to check account balances and order a latte from a national coffee shop chain via an app on their smartphone device. 

The point?

Most people are using some form of artificial intelligence algorithms on a daily basis without even realizing it.

Yet, if you were to ask them directly if they trust this type of technology, they would say no.

A lot of the stigma surrounding the use of algorithms and AI in everyday life stems from a fear that someone might use the technology for nefarious means. 

When you pick up any newspaper, you’ll find stories about hackers or other individuals causing genuine concerns. However, it’s important to remember that many of the fail-safes in place for technology protect us from these issues becoming widespread problems.

Wrap-Up: Artificial Intelligence Is Nothing New

Not only has it been around for over seventy years, it is fully integrated into nearly every facet of our lives.

While there might be a healthy distrust in the use of AI, its algorithms, and the overall growth of technology, the fact of the matter is that it is here to stay and make our lives better than ever before.

Keep in mind, though, that human creativity will forever remain essential. The key challenge lies in seamlessly integrating it with the efficiency of AI.

That’s precisely what we excel at in WriterAccess. Within our platform, you’ll discover a vibrant network of creative professionals alongside cutting-edge AI-powered tools.

Here’s a valuable tip for you: Take advantage of a 14-day free trial and witness firsthand the harmonious blend of human expertise and AI efficiency, resulting in the creation of truly captivating pieces!

The post Artificial Intelligence Algorithm: Everything You Need To Know About It appeared first on Rock Content.

It has an easy-to-navigate design with advanced features to ensure you find the perfect writer or writing team. With WriterAccess’s features, you will be creating top-quality content fast.

This article will go over some of those critical features for you, so you can see the benefits.

#1 Visualize Your Content Workflow on the Dashboard

Your WriterAccess dashboard is a snapshot of everything you have going on, along with ideal ideas for future content. The top section shows the orders you have in place and their standing, such as:

• Inactive – These are order briefs created but not placed yet.
• Pending Pickup – These are order briefs placed in the marketplace for pick up by a writer.
• In Progress – Writers are currently working on these orders.
• Attention Required – This indicates a problem looking for a solution so the writer can complete your order.
• Pending Approval – These orders are complete and awaiting your feedback and approval.
• 100% Complete – An archive for orders that have gone through the entire process from placement to approval.

Directly under the Manage Workflow module is our proprietary AI Idea Generator. We use machine learning to understand your content needs better and suggest topics you might want to pursue. Then, if you see one you like, you can click to place the order.

Below the AI Content Idea Generator is a message board. The “bold” messages need your attention.

On the right side is your access to talent and account information. You can see how many writers, editors, translators, strategists, and designers you have on your team. Also, you can see how many casting calls you have open. The bottom module shows valuable account information.

On the left side of the dashboard is WriterAccess’ quick navigation menu. This allows you to find what you need within the platform, such as talent search and support.

#2 Find and Hire the Best Freelancers Quickly

At WriterAccess, we have some of the top writers and freelancers available, but there are a lot of them. So, we offer you an easy way to find the ones you need.

Searching for talent

We provide you with three strategic ways to find the talent you need:

• Talent Search – You can search through the pool of writers using filters such as industry, rating, and keywords.
• Casting Call – You post a description of your project and review responses from available writers.
• AI Talent Search – An algorithm scans text written by writers and finds a match based on a sample you provide.

You can also let our team help you find someone. They will get information from you about your project and then recommend talent that fits your needs and budget.

Placing an order

You also have four ways to place an order to help determine the writer.

Crowd

Our crowd option means you want the first available writer from our pool to create it. The order is open to anyone at your chosen star rating.

Match Me Up

The Match Me Up option allows our system to analyze your project needs and send emails to writers that fit your desired style. Then, any of those writers would have the opportunity to accept the order and complete it for you.

Love List

You can pre-select a team of writers and let anyone of them pick up a love list order. You create the order, then an email goes out to all the writers on your love list team, and the first one available will accept it.

Solo

A solo order goes directly to the writer you choose for the project. Once you place the order, that writer gets an email. Only the writer you select has access to the project.

Any one of these ways can help you place an order and select your writer easily.

#3 Explore Our Workflow Tools to Propel Your Content to the Next Level of Greatness

WriterAccess also features tools that will take your content to the next level, such as:

• Buyer persona builder
• Customer journey mapper
• WriterAccess Academy

You’ll find all of these tools in the Asset Library. They will help you better understand your audience and content marketing in general.

You’ll also find specific tools integrated into the platform that can make your jobs easier. We offer software tools such as:

• Surfer SEO Light, Normally $79/Month
• BuzzSumo Light, Normally $99/Month
• GrepWords Light, Normally $49/Month
• SpyFu SERP Tracking (Limit of 5,000 Keywords), Normally $39/Month
• Copyscape, Normally $19.00/Month +, Free with Each Order, No Limit
• Storyblocks Image Library, Normally $30/Month
• Getty Images Library, $6/Image, Normally $10 to $30/Image
• Shutterstock Library, $7/Image, Normally $29/Month

As a member of WriterAccess, you get the rights to continue using images from Storyblocks, Shutterstock, and Getty even if our contract with them expires.

Our workflow tools help you place, edit and publish your content fast. They include:

• AI-Powered Style Matcher, find talent fast
• Language Grader
• Customer Journey Map Builder
• Buyer Persona Builder
• Creative Brief Builder
• Keyword Performance Reports
• Language Grader
• White Label Portal
• BYO Talent and Users
• Publish to WordPress, HubSpot, Twitter, Zapier, and more.

#4 Pick Up Some Pointers with Our Content Marketing Training Videos

Your success is our success, so when your content blows the competition out of the water that’s a win for us too. With that in mind, we created WriterAccess Academy.

With hundreds of videos, courses, and recordings of everything content marketing, you’ll get a full course education absolutely free!

It’s one of our members-only perks that you won’t find anywhere else. Boost your content. Boost your career. Dive deep into all our academy has to offer:

• Content planning
• Content creation
• Content optimization
• Content distribution
• Content performance
• Content management

You’ll have access to tons of resources, helpful templates, and a lot more. If you really want your content to take off, this is where it starts.

#5 Use Our White Label Portal To Discretely Streamline Client/Agency Communication

We created our white label portal for our clients who are agencies working with their own clients. We wanted to make the content approval process simple and straightforward to minimize the time spent going back and forth, relaying comments, and editing requests.

At the same time, we wanted to maximize efficiency and give our clients a discrete platform to work with both writer and client to get content they love.

So instead of the back and forth, you send your clients to the private, secure, ContentApproval.YourDomain.com or Agency.ContentApproval.com to review and approve their content.

Your clients will order content from you through your portal. We rally the writers; you get the glory.

#6 Take Your Content from Our Site to Yours with Publishing Integrations

You have your content just the way you want it. You’ve signed off on the final copy and approved it, and now you’re ready to publish it on your site for all the world to see! But the copy-and-paste process to get it from our site to yours is a real pain, right?

Not so fast.

We’ve set up publishing integrations that allow you to instantly, seamlessly push your approved content straight onto your platform. One click and it’s all done for you. Connect with top platforms like:

• LinkedIn
• Hootsuite
• HubSpot
• Facebook
• WordPress
• Twitter

And we’re adding more all the time. Suddenly publishing your approved content is faster and easier than you ever imagined.

#7 Engage With Our Comprehensive Customer Help Center Whenever Needed

At this point, you’re probably saying, “All these cool tools and perks are great, but what happens if I hit a snag?”

That’s easy, you just head on over to the WriterAccess Customer Help Center. It is literally packed with FAQs, How-To Guides, and Video Tutorials on all things content and WriterAccess.

You should be able to find the information you need quickly and easily – but if you don’t, you can also contact us, and one of our knowledgeable, friendly, and super cool admin staff will be happy to help you out.

Your business is our business and great content will help your business boom. And when that happens, we all win.

Wrap-Up

All these resources together in one place save you time and money. It also ensures you get polished content in your style and voice.

At WriterAccess, we offer features that help you work smarter, not harder. With them, you’ll find the right writers, better understand your audience and develop strong topics to grow your SEO.

So what are you waiting for? You can sign up to use WriterAccess free for two weeks and check out all these features for yourself.

The post 7 Key Features to Get Started with WriterAccess (For Customers) appeared first on Rock Content.

Content marketing provides consumers with the information they need to purchase or order a service. It’s often at the top of the buying funnel and the bottom, as well.

Learning how to use WriterAccess could help you reach those consumers better.

WriterAccess is your gateway to exceptional content creation. It provides you with the critical tools and the top-vetted talent you need to produce quality articles, blogs, website pages, ebooks, and more.

You could get some of the tools you gain access to as a member of WriterAcess on your own. But WriterAccess puts those tools in your toolbox for less cost and adds the talent to make your content shine.

Of course, we all fear what we don’t understand. So if wondering how you can use WriterAccess is holding you back, we can help.

This article will tell you a little more about the content creation platform WriterAccess and its tools.

How to Use WriterAccess

Let’s start with a basic definition. WriterAccess is a content creation platform. As a member, you get everything you need for effective content marketing in one place. That means you can:

• Ideate topics
• Create content marketing strategies
• Research keywords
• Gauge readability
• Find writing, editing, and design talent
• Hire them
• Create an order brief
• Edit the content or design
• Generate content ready to publish

And it all happens on one platform. Think about what it takes to do all that without WriterAccess, and it’s not hard to see the value.

The Dashboard

One thing that sets WriterAcess apart from other talent platforms is the features offered. That starts with a comprehensive dashboard that lets you visualize everything going on with your content at once.

The dashboard also features a powerful AI-driven topic generator. So you can have the next topic ready right at your fingertips. No research is required; just place the order.

The Talent

WriterAccess introduces you to thousands of talented creators. They are professional writers, designers, content strategists, editors, proofreaders, and translators. You can find a creator that fits your style and your budget.

Through the platform, you have the option to handpick the talent you want, like a content writer. You can also let AI find the right professional for you based on your specs or a sample of the writing style you want.

The third option is to let the managers that know these writers well recommend the ones that are right for your project. Then, they will email the writers and have them respond to you regarding their availability.

WriterAccess also has a talent for every budget. The writers, for example, have star ratings that indicate their pay scale. That can be a way for you to find a writer you can afford quickly.

The writers go through extensive quality testing before WriterAccess accepts them. The ratings express experience, education, and how well other members receive them.

Strategy Tools

Of course, content creation is more than finding a writer. You also need someone to edit the written content. In addition, you need to create a strategy that helps you generate content regularly, and you need to ideate topics.

WriterAccess offers strategic tools that will get you there. On the platform, you’ll find some of the most innovative tools available to set you up with images, help you develop topics, perfect your SEO and get your content ready to publish on mainstream platforms such as WordPress, Hubspot, and Zapier.

WriterAccess puts the tools and talent you need to create content that will grow your brand at your fingertips. You’ll also find innovative AI-driven tools that can help you strategize.

Create Better Content Faster: AI Tools

AI or artificial intelligence uses machine learning to understand your needs better. WriterAccess lets you get the most out of AI for content creation while still having human professionals do the critical, creative work for you.

WriterAccess provides you with AI tools that help you:

• Research your market
• Understand your audience
• Develop topics
• Generate keywords
• Score language
• Develop buyer personas
• Find a writer that matches your style and voice
• Follow the customer journey
• Find and license images
• Check for originality

This is all the stuff you would have to do anyway as part of your content marketing strategy. The WriterAccess AI tools just do the legwork for you. All you have to do is make the critical decisions.

How WriterAccess works is by streamlining the content marketing process for you. Content marketing is critical to business growth, but it can be grueling. Too often, businesses miss essential steps or settle for less than what they need to save time or money.

As a member of WriterAccess, you get your cake and eat it too. You can have the top-quality content your brand needs but with less time and money invested. One platform gives you everything you need, from topic to talent. You’ll generate publish-ready content fast and on a regular schedule.

Check Readability Level: Language Grader

The Language Grader tool uses three different scores to ensure your text achieves the ideal readability level for your audience. These scores are:

• Flesch-Kincaid Reading Ease: Ranges from 0 to 100, with 100 being the easiest to read.
• Flesch-Kincaid Grade Level: Ranges from 1 to 18, reflecting the grade level of difficulty.
• Gunning Fog Index: Ranges from around 5 to 17+, with the score reflecting a number about one point higher than the corresponding grade level.

Once submitted by the writer, each order is automatically graded. You’ll find the scores listed on the order form. You can request the reading level you prefer when placing your order to ensure your writer hits the desired mark.

You can also access a stand-alone Language Grader under the Platform Tools section of your account. Paste and submit at least 200 words of text to get the content’s readability scores. 

Refine Your Timing: Customer Journey Maps

Customer journey maps outline the stages a person goes through from the moment they discover your brand to becoming a loyal customer and fan. Mapping out this journey helps you deliver the right message at the right time.

 Creating content for the different stages of the customer journey starts by considering what your audience is thinking, feeling, and needs to hear during each stage. 

You’ll find the customer journey map builder under the Streamline Workflow section of your account, in the Asset Library. Create a journey map for each stage of the journey, then attach it to your content orders to help guide the writer. 

Additional platform tools help you track how much content you’ve created for each stage to make sure you have the entire journey covered. 

Understand Your Audience: Buyer Persona Builder

Make sure you and your writer understand your target audience with the platform’s Buyer Persona Builder. This tool walks you through creating a compelling, data-driven persona with an easy-to-use form.

Simply fill in the fields or check the boxes to create an ideal customer profile that includes:

• Name, image, and job title
• Why they need what you offer
• Demographics
• Behaviors and influencers
• Target writing style, tone, format, and knowledge level
• Content readability level and objective

You’ll find the buyer persona builder under the Streamline Workflow section of your account, in the Asset Library. You can create and save as many personas as you need. Once saved, you can easily add them to any order you place, right from the order form.   

If you have multiple personas on WriterAccess, you can use our tools to track how many pieces you’ve created for each one. This helps you ensure you’re reaching each audience with the right kind of content.

Streamline Agency Workflow: White Label Portal

Designed specifically for agencies, our White Label Portal makes it easy for you to work with multiple clients with ease. Your clients can access their content through a custom portal you set up on the WriterAccess platform. 

Your clients can enter the portal to request revisions or approve their content—without even knowing they’re on a platform that isn’t your own. 

You’ll find the White Label Portal option under the Streamline Workflow section of your account. 

Find the Hottest Topics: BuzzSumo 

Before you can connect with your audience, you need to choose topics that actually interest them. You can find those topics with ease using the award-winning BuzzSumo tool.

The platform features a specialized version of BuzzSumo that lets you submit a keyword to find:

• Popular topics
• Top influencers
• Trending content

Filter the results to pinpoint the perfect ideas relevant to your brand. Then quickly transform the ideas into orders. You’ll find the BuzzSumo option under the Platform Tools section of your account. 

Add Compelling Visuals: Image Libraries

Humans process images 60,000 times faster than text. Quality images, or lack thereof, can also make or break the first impression of your site, page, or post. 

Adding eye-catching images to your content is a snap with the image library options on the WriterAccess platform. We’ve partnered with StoryBlocks, Shutterstock, and Getty to put high-quality images right at your fingertips. 

Storyblocks images are free, while Shutterstock and Getty images are available through the platform at a discounted price. 

You’ll find the Image options under the Place Orders section of your account. This is where you can find images on your own to download and use on any content you wish. If you’d rather have the writer find images for you, simply communicate your request on the order form when placing your order. 

Ensure Originality: Copyscape

Original content is the name of the game in content marketing. Plagiarism is never acceptable, and duplicate content can work against your rankings and overall brand.

Every order submitted through the WriterAccess platform is automatically run through the well-known originality checker of Copyscape.

Copyscape scans the submitted content against the more than 600 million blogs and other online content to determine if any matches come up.  If they do, you’ll be able to see if the matching text is excessive and needs fixing.

Extra Tools for an Additional Boost 

Although we’ve outlined some of the top tools on the platform, there are still a few more. They include:  

• SpyFu SERP Tracking: Track your content performance and spy on competitors to gain insights and plan your next content marketing move.
• Surfer SEO: SurferSEO uses advanced AI to automatically perform a competitive analysis on your page-one competition. It reveals the ideal length, readability, and keyword selection to use to compete for page-one spots.
• MarketMuse: Use MarketMuse to further optimize content to get the best results.
• Publishing Integrations: Push your content directly from the WriterAccess platform to WordPress, Facebook, HubSpot, LinkedIn, or Twitter for publishing.

Get the Most Out of WriterAccess

To find out which these tools come with your current subscription, head over to your dashboard and click platform tools on the left-hand side.

Most tools are included with the basic membership, although a few are exclusive for higher tiers. Making the most of the platform tools starts by knowing which are at your disposal. The second part is learning how to use them.

Our Customer Help Center provides a slew of information, including: 

• FAQs
• How-to guides
• Video tutorials
• Easy options for contacting us

There you can learn more about the tools as well as every other aspect of the platform.

Conclusion

Quantity is just as critical as quality in the world of SEO. With the right content, you should see more traffic on your website, higher rankings in organic searches, and an increase in the bottom line. You’ll also find you are creating more content than ever.

Keyword research, topic generation, buyer personas, content marketing strategy tools, and a pool of vetted creators wait for you at WriterAcces. That’s true whether you are a brand looking for a content marketing solution or a marketer looking to make your job easier. The only thing left for you to do is try it. We can help there, too.

WriterAccess offers a free two-week trial. You can see for yourself all the content creation platform has to offer at no cost. So sign up today and see what all the buzz is about at WriterAccess.

The post How to Use WriterAccess? Make the Most of the Platform’s Tools appeared first on Rock Content.